Client
Super{Power}
Project
Provide High-Level Strategic Guidance and Develop the
Communications Framework
Status
Ongoing strategic communications engagement
Project Description
A social impact organization building community power through storytelling and media — equipping emerging creators from Latino, immigrant, and underserved communities with access, tools, and pathways to create, build, and own.
The Challenge
Super{Power} came to GDE with something many organizations struggle to name: a powerful vision, committed leadership, and real momentum — and a narrative that hadn't yet caught up to the work.
The stories that define how we see ourselves are still largely created, financed, and owned by a narrow group of people. Emerging creators — especially from immigrant, Latino, and disabled communities — face limited access to tools, capital, and pathways into the industry. As AI rapidly transforms storytelling, that gap risks widening further, leaving communities not just underrepresented, but excluded from participation and ownership in the future being built.
Super{Power} was working to change that. The challenge wasn't the absence of vision — it was communicating that vision with the clarity, consistency, and intentionality the work deserved.
Categories
- Branding
- Strategy
- Narrative Development
- Messaging Architecture
- Ongoing engagement
What GDE is doing
GDE was brought in as an external strategic communications advisor. We began with a structured narrative discovery process — gathering perspectives from the core team across mission, emotional direction, long-term vision, and the meaning of the organization's name. That process surfaced something important: the team shared deep alignment on values, but expressed them in different registers. Our job was to find the common thread and turn it into a usable communications architecture.
Super{Power} was working to change that. The challenge wasn't the absence of vision — it was communicating that vision with the clarity, consistency, and intentionality the work deserved.
Core narrative framework
A structured document defining Super{Power}'s purpose, positioning, and long-term vision in language the team can use consistently.
Messaging guide
Language aligned across materials — for funders, partners, collaborators, and public-facing communications.
Stakeholder input synthesis
Organized and interpreted team responses to ensure the narrative reflects the collective vision, not just leadership's voice.
External positioning
Framing for how Super{Power} presents itself to institutions, funders, and industry partners with greater clarity and confidence.
The opportunity ahead
In five years, Super{Power} aims to be a leading global platform at the intersection of storytelling, technology, and ownership — reaching over 100,000 emerging creators, training 50,000 storytellers, and supporting at least 25,000 in building, owning, and contributing to the field in economically meaningful ways.
GDE's role is to ensure that as the organization grows, its narrative grows with it — staying clear, consistent, and true to the communities it exists to serve.
